Ok, yay for Debenham’s, a British retailer, who’s pledged not to photoshop their ads, except to fix pigment and stray hairs. I don’t know this store, but I like them, a lot.

Our ingrained image of what a woman’s body should look like is wildly distorted. Guess what? Honest to goodness real women have imperfections, dimpled thighs, a tummy, stretch marks, flabby arms, wrinkles. I’m not saying every woman does, but every woman over the age of 10, has some of the above mentioned TOTALLY NATURAL CHARACTERISTICS. I myself have cellulite, and can I tell you that it makes me feel like less of a person. Seriously, is that not a sad state of affairs? But why wouldn’t I feel bad about it, every photo I see features a happy model (or an indifferent looking one) with creamy, porcelain skin. Why would I ever be psyched about having lumpy bumps? And just for the record, I have actually read everything there is to read about cellulite, and it’s like a cockroach, you can’t kill it. It’s just natural for some woman (actually, most women).

Anyway, you go Debehnam’s. It’s a small step for womankind, but I’m grateful for any step a retailer is willing to take toward a little more realism.