The best advertising has a compelling emotional truth. It doesn’t just sell a product, it makes your life better by watching. This Thai Life Insurance commercial got me. And the brilliant “Believe in Good” tagline is brilliant. One letter off “God,” and just as powerful.
Published by tonilansbury
I'm a wife, the mother of two full-on adult kids, and a dog, a really, really good friend, a freelance advertising copywriter, and an accidental blogger. (I'm also a whole bunch of other stuff, but who's got time to hear about it.) You should come visit my blog (it explains the accidental blogger thing, plus you might like it). It's at gratitudeathon.wordpress.com. I write about stuff I'm grateful for (I'd be grateful if you stopped by.).
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*the gratitude-a-thon 