Technology is a two-sided coin. On one side, you have the unquenchable social media component. That hungry bear, roaring “feed me, feed me,” all the time can not only be menacing, but downright bossy. On the other side, is the ability it affords us to be creative. And me love creative.

Say what you want about Apple (and in the last few years, people have been saying some pretty unflattering stuff), but the fact that your fucking phone can take great video, and that you do not need a PhD to make it work is similar to that baby in that manger. (Yes, I know what I’m saying, but that’s how miraculous I feel like it is.)

This Apple commercial (which recently won an Emmy) is a perfect depiction of how stupendous having a little machine in your pocket can be. How it can help you capture what’s in your heart, when your mouth can’t do the job.